The power of storytelling has proved to be a powerful instrument in the field of education and entertainment. During the time when there was no mass media, stories used to pass one from one generation to the other. This same trend has also been reflected in the genre of web designing. According to the webmasters, this is considered to be a powerful tool of communications and transferring message. The storytelling procedure can be incorporated in the web designing arena through the use of images, illustration, typography and the likewise. These are used so that the intended message can be conveyed appropriately Dba Press.
Various tools used
The first tool for effective storytelling is through the use of images. Viewers prefer images in comparison to the text as the former is easy to understand and remember. The designers generally use images that reflect the necessary information so that it increases the aesthetics and makes it appealing. The illustration used in the websites also provides visual advantage to the users. Illustration can be in the form of collage so that you can convey different messages in an innovative way. Steps, relationship between different elements can also be portrayed through the use of illustrations. So different elements can be accessed and viewed in the same time.
Use of background image
Another effective way of storytelling is the use of a background image. You can use subtle and quiet background depending on the color used and the motive of the site. You can also add depth to the background with the help of different effects. The background helps to wrap the website in a storytelling format. Going by the traditional storytelling format, there is always a central character, who has a major role in the story. In the zone of web designing, mascots play an important role as it reflects a personalized way of telling a story.
Choose proper word
Apart from visual storytelling, the text used in this form of web designing is also important. The navigation menu, call-to-action button or the text all needs to be a part of the story. The keywords and every other word that you use in the story convey the intended message to the visitors. However, prior to designing, you need to have a blueprint of the content ready. According the recent trends in web designing, personality is an important part. It helps the users to connect with the visitors. The personality helps to convey a message regarding goal, objective and products of your company. Narrator is important to make the information catered reliable and authentic.
Assess the scrolling behavior
Parallax scrolling is an important trend in web designing and the sane is utilized even in the storytelling techniques. As per this new technique the various layers of the site interact differently based on the user’s scrolling behavior. So you need to engage the visitors so that they can be guided through the story. This form of scrolling also increases the interactivity of the user with the visitor. You can make them a part of your story so that they can be a part of the storytelling.
Personal platform for social media
In the storytelling format of web designing, you can get a personal platform that can help you to connect with the readers effectively. Social media serves as an effective marketing tool and through this personal platform, you connect with the readers well. It helps to create a loyal base of readers through discussions, events and images. The last method used in this storytelling is the use of video. You can allow someone to narrate the story on your behalf as through the testimonial of the customers and the likewise. The use of video in storytelling is a very popular now.
Author Bio: John Bale is a blogger, and he writes about the recent trends in the field of web designing. Here, he has mentioned the storytelling method of web designing that is in vogue now. The web design NYC is also in full praise of this trend.