UNIVERSITY PARK, Pa. —The Pennsylvania Center for the Book and three Dots Downtown are website hosting a studying within the spirit of “Words of Art”—an internet collection of audio poems in response to paintings — or ekphrastic poetry — with the aid of Nicole Miyashiro and sponsored by using the Center that stocks the advent system of every poem to encourage self-led engagement with the visual arts.
The Words of Art/Ekphrastic Poetry Reading might be held from 5 to 7 p.M. On Thursday, Nov. 7, at 3 Dots Downtown, 137 East Beaver Ave in State College. This occasion is free and open to the general public.
As part of the Words of Art/Ekphrastic Poetry Reading, each poet will percentage the beginning principles, investigations, and studies that influenced their ekphrastic work. Featured poets consist of:
Julia Kasdorf, Penn State English Department
Marjorie Maddox, Lock Haven University
Nicole Miyashiro, Pennsylvania Center for the Book
Lee Peterson, Penn State English Department
Mary Rohrer-Dann, Penn State English Department, retired
Camille-Yvette Welsch, Penn State English Department
3 Dots Downtown, led by way of managing director Harvey Weidman and innovation director Spud Marshall, is a community area in the heart of State College that “helps inventive and innovative experiences” and capabilities live track performances, art gallery shows, popup eating places, improv businesses and more.
The Pennsylvania Center for the Book, subsidized by Barbara I. Dewey, dean of University Libraries and Scholarly Communications, and Penn State University Libraries, is an associate of the Center for the Book at the Library of Congress. It encourages Pennsylvania’s citizens and citizens to study, honor, rejoice and sell books, studying, libraries and literacy.
In addition to Words of Art, the Pennsylvania Center for the Book also administers the Lee Bennett Hopkins Poetry Award, the Lynd Ward Graphic Novel Prize, the Public Poetry Project, Letters About Literature, A Baker’s Dozen: The Best Children’s Books for Family Literacy, Poems from Life, and the interactive Literary & Cultural Heritage Map of Pennsylvania.
The terms “capabilities” and “benefits” are always thrown around while people are discussing advertising strategies and communications methods – most of the time, with a sentence much like, “We want this brochure to have real functions-and-blessings text for the duration of the whole piece.” At which point, every person commonly nods in agreement. Who should disagree?
But of direction, if you requested the majority within the room, few could in reality agree either, because they’re no longer clean on what “functions-and-advantages text” or “features/gain format” simply means, such as the individual that remarked. Why? Because it’s an expression that does not mean a whole lot of some thing. It’s come to be marketing jargon.
Let’s resolve the confusion by first defining these two words.
Features: traits of a product, service, or different supplying.
In different phrases, what are the pieces and parts of whatever it’s far you’re advertising and marketing?
For example, if you’re promoting a car, a number of the functions might consist of airbags, a convertible top, and an exceptionally effective engine. If you are selling a control consulting carrier, a number of the functions might be twenty years of experience, an internet mission-monitoring device, and a beneficial file that the consumer receives on the give up of the procedure.
Benefits: tangible or intangible positives that customers and customers receive or revel in through a product, carrier, or another offer.
In different words, why could everybody want to do whatever it is you are looking to get them to do?
Normally, if you have to pick out, it’s high-quality to talk about benefits more than functions. It’s the capacity blessings that lead people to behave, not the functions. There’s a vintage expression inside the advertising and marketing world… “People do not want quarter-inch drill bits. They want zone-inch holes.” We’ve heard this statement expressed differently and credited to one-of-a-kind resources (the maximum credible source being David Ogilvy). However, the sentiment is constantly the same… People do not buy your product because of the capabilities it has. They buy it for the benefit they wish to acquire from using it.
Let’s keep in mind the two examples above.
The three functions listed for the auto were
(2) convertible pinnacle, and
(3) powerful engine.
The corresponding blessings – expressed in the phrases of a purchaser – is probably
(1) you may be secure,
(2) you can enjoy the lovely climate, and
(3) you’ll be capable of galvanizing your high school pals at your upcoming magnificence reunion. (People do not want airbags. They want to be safe.)
The three features of the consulting services were
(1) 20 years of experience,
(2) the online project-monitoring tool, and
(3) a record that customers receive on the cease of the consulting gig.
The corresponding blessings to the clients might be
(1) you could be assured that the guidelines are based totally on demonstrated philosophies and could consequently be powerful,
(2) you will usually understand the repute of the venture, and
(three) you will be able to without problems refer to all the recommendations even after the engagement is executed. (People do not need a consultant with two decades of revel in. They do not even want pointers which are primarily based on validated philosophies. They want hints so that it will work.)
Of course, those are just three features for every service or products and one gain for every feature. Each of the capabilities in all likelihood will be interpreted into dozens of benefits, depending on the precise target market members.
Here’s a quick (and incomplete) listing of advantages that might go with the function of a vehicle being a convertible.
– You can experience the stunning climate.
– You can revel in the celebs and moon.
– You can provoke ability dates.
– Your youngsters (and their pals) will think you’re cool.
– You can enjoy higher web site-seeing trips.
– You will feel at one with nature.
– You may not feel trapped in the automobile while making all those long business journeys.
– You can spend less on strength due to the fact you may no longer want a hairdryer.
Some of those blessings can be more applicable than others to one of a kind segments of your audience. Therefore you have multiple selections.
(1) You can phase your communications, so you’re handing over different advantages to different segments of your target market, or
(2) you could in reality tout the feature, permitting every target audience member to immediately think of the gain that’s most relevant to her or him.