Search engine optimization is certainly not new, but SEO is more important than ever before. Indeed, if you do not have your site optimized, then you won’t receive much traffic from the search engines. Your website can live or die based on search and how you handle that can have a profound impact on your bottom line.
What is your website about? It is important that it feature just one topic and a fairly narrow at that. For instance, if you cover the automotive sector, you have a very broad field. You can narrow matters by concentrating on classic cars, new cars, car reviews or a particular brand, such as Ford or Toyota.
Narrowing your focus can help you stand out. This is especially important when you are launching a new site and are going up against some big time players.
You know which keywords are important to your business. Those keywords should be identified, used and used again. This means making a list of those keywords with the intent on succeeding for each one.
Use keywords everywhere — in your titles, headings, within your articles, on the side bar of your website, in the “alt” tags, the website’s description, you name it. Of course, you do not want to stuff them and that is why it is important that you use each one, but balance them out throughout your website.
Link Like You Mean It
Some of the best links on your website are to other pages and to articles already on your site. Be careful here that you do not do this haphazardly — your links should point to relative pages.
For instance, if your conversation is about aftermarket parts, then find other articles on your site to link to with that topic emphasized. Then link from your old articles to your new articles to cover all bases. A strong internal linking scheme makes it easier for your related pages to rank with the search engines.
Site Load is Critical
We all love to add those little widgets, photos and resources that give our site some pop. After all, when you are small potatoes, you need every edge to help make your site stand out.
What you do not want to do is to encumber your website with needless information, what could slow down your site. Sure, the self-loading video looks great, but it is slowing down your site and your visitors are leaving before it finishes loading. That’s not good!
Frequent Updates Are Smart
Your website is battling other websites. And that means your content must be on level ground with these other sites.
It is important for you to update your content regularly, at least three times per week, if not more. That means adding new content and also going through your older content to add links and update your information. Fresh content gets the priority from the search engines, so don’t neglect this.
Social Media is Important
Your onsite SEO efforts should also be joined by your off-site work. This means a presence on social media, one that is visible, strategic and well done.
Use the top social media websites to tell people about the changes on your website. This means making use of Google Plus, Instagram, Pinterest, Facebook, Twitter and LinkedIn. Build your presence on those sites to bring people to your site.
Your SEO efforts will never end, but that is a good thing. You need to maintain your visibility, something you can do by keeping tabs on your analytics and making adjustments as needed. Also consider the work of a local SEO services company to help your campaign.