How does checkout process influence profits of your Magento store?

As a Magento store owner you must hate to see customers abandoning their shopping carts before payment. WorldPay’s survey has shown that 49,3% of cart abandoners leave a store because they find the checkout process too complicated. This is not only a leakage of visitors – this is a leakage of profits that you deserve after investing so much time and effort into your website.

Why won’t customers check out?

There can be various reasons for a user to stop the check-out and leave before making a purchase. Checkout process may look too long and detailed, or customers can get distracted and feel it difficult to concentrate on completing the purchase. Besides, buyers hate signing up before the checkout as most of them can’t understand why they have to do so Tessla.

How to prevent customers from leaving?

So far Magento has been an extremely popular e-commerce web platform. It allows new and experienced store owners drive more traffic to their websites, turn visitors into buyers and raise conversion rates. However, Magento is not crafted to perfectly fit your online store. There are special extensions that make the layout of your website more customer-friendly.

For example, Magento Single Step Checkout allows you to get a one page checkout for Magento instead of six pages that the original version offers. You will able to design the checkout page according to your own preferences, rename checkout blocks and fully manage fields. At the same time, your customers will see automatically updated prices and totals, shipping and payment methods. They will also be able to check out as a guest or register right on the checkout page. What is also important, Magento one page checkout will leave your visitors no extra time to change their minds and leave the cart.

Applying of one page checkout for Magento will significantly simplify the checkout process for your customers, thus minimizing the drop-out percentage and boosting your profits.

Rohit Shetty

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