At the CES, new technologies are changing the way gambling is conducted.

The latest generations of screens, virtual imaging, but also artificial intelligence are changing the game for game operators. Not to mention the possible breakthrough of electronic money.
Virtual imagery and artificial intelligence are changing the world of gambling.
If e-sport was one of the themes of the last Consumer Electronics Show (CES) in Las Vegas, last week, the whole gaming world, and gambling in particular, was concerned by this annual meeting around new technologies. The latest generations of screens, virtual imaging, artificial intelligence and electronic money are tending to revolutionise the environment for betting operators, lotteries and casinos. A sector which would weigh 525 billion dollars in revenues according to a report published by the Arizton research and consulting group.


“There has been a continuous acceleration over the last ten years in all areas,” notes Xavier Etienne, Deputy Director General in charge of the Technology, Development and International Division of La Française des Jeux, while stressing that “the transformation of systems for all lotteries will take time in this highly regulated sector”.
The potential of new technologies in terms of the gaming experience, but also in terms of customer relationship management seems limitless. In fact, the online gambling platform search as the ones described here  are already investing in invention and offer innovative ways to play to their clients. The French “startup” Datakalab, which specialises in measuring emotions using neuroscience and artificial intelligence solutions, has announced that it has developed a prototype of a new tool for measuring emotions and customer behaviour on e-commerce sites, based on IBM technology. In essence, a tool also for players in online games.The project is likely to interest operators with its predictive solutions in terms of price optimisation and customer relations.
Regulatory constraints

As for the possible breakthrough of electronic money, there is debate. “The blockade also affects the gambling sector,” says Thomas France, one of the co-founders of Ledger. This other French start-up company specialises in the security of electronic money transactions, with teams in Paris, Vierzon and San Francisco. In fact, FunFair Technologies, a British start-up, is developing a B to B platform for casino games based on the block chain.
On the other hand, the emergence of Bitcoin and other virtual currencies leaves Grégory Chochon, head of online poker at Caesars Interactive Entertainment – the online gaming arm of US casino group Caesars – sceptical about the sector’s “constraints”. In fact, he points out, “Bitcoin is not recognised by the competent authorities in the United States”. Clearly, evangelization remains to be done. In addition to a good understanding of electronic money, the scams and jolts on the stock market are strengthening resistance.
In any case, the confrontation between the physical and virtual worlds no longer arises. The last CES in Las Vegas showed the extent to which technologies offer possibilities for modernising points of sale and, if necessary, creating ephemeral distribution or self-service areas. This applies to both local shops and gambling.

Jennie Gray

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