Unsurprisingly, more businesses noticed that they profited more in 2014 from online sales than they did with in-store purchases. In fact, due to the consumer’s desire to shop online from the privacy of their home, many businesses’ websites crashed, inadequate to hold up against that kind of traffic during this past holiday season.
As online shopping continues to grow in popularity, ecommerce startups are finding themselves in a world of competition. Online businesses are not only competing against a small niche anymore; these days, practically all businesses can be conducted via the web. In order to standout from among the rest and grow into a top competitor, here are four common mistakes to avoid at all costs:
- Losing Focus
In the words of Danny Ocean, “If you lose focus in this game for one second, somebody gets hurt.” While they were referring to pulling a heist, the basic principal remains the same for all businessmen: losing focus means losing profits, which can ultimately lead to losing your business.
While it might seem like too basic an idea, too often after businesses are launched, the businesses try to do it all. Instead of maintaining focus on the target audience and target products, too many businesses end up selling too many products, diluting their store’s inventory, which strains the financial side of the business. Establish your business first, and then consider expanding outward. For example, Vonage began as an inexpensive way for people to make long-distance calls; now, via www.vonagedeals.com, they have expanded their market to include Wi-Fi and smart phones.
- Not Optimizing Your Site for Customers
According to a study done on web surfing, a website has about three seconds to grab a viewer’s attention. If your website is not intuitive or convenient, most customers will look elsewhere for their product, costing you a sale. Design your site with your customers in mind. Keep it sleek, but straightforward.
- Ignoring SEO
Many websites do not think about implementing SEO until after their website has launched. However, the key for SEO to work to its full potential is to implement it from the beginning—in the architecture of the site.
Make sure your website has basic title tags, meta data, quality content, and popular keywords for each category. If possible, consider hiring an SEO consultant or team that can help create product descriptions, and get your website linked on other blogs or social media Blogging Kits.
- Ignoring Research and Data
One of the best ways to capture your audience is to create a personalized experience for them. The only way to do this is through extensive data research in order to identify the demographics and behavior of your customers. Many businesses ignore doing comprehensive research, for they believe their site is already tailored enough to their clients. However, taking the time and energy to research your customers’ interests will help to create loyal customers, driving sales further.
While starting an online business can be challenging, avoiding these mistakes can help your company to expand into a successful online enterprise.