SEO is a major marketing channel for every single business represented mainly on the internet. The search of goods or services a customer is interested in begins with search engines in 90% of cases. Of course, we’re not talking about loyal customers, you’ve already gained, but about those who may not even suspect of your store’s existence. Therefore, the ranking competition between online shops is higher than ever, and every client counts.
Some businessmen mistakenly reckon that their priority is being #1 on every single obvious keyword their store represents. I’m sorry to say that, but getting the number one position in Google ranking for the ‘Apple’ keyword is simply impossible or even if manage to get it, you’ll have to spend lots of money and efforts, which will turn out as a waste of both. Luckily, people are used to specify their requests, and that’s where you come in Page Design Hub.
As we already established, short and general keywords like ‘T-shirt’ won’t take you anywhere near a purchase. But a unique keyword or a long tail phrase will do the job, so, go for it. Use keywords tools or simply be creative about it. For example, instead of boring ‘T-shirt’ say ‘women T-shirt for office New Orleans’. Imagine it’s the ‘Star Wars: The Clone Wars’ episode and your task is to defeat the bad guys, I mean common keywords.
Make sure that the keywords you use are in the titles of the web pages. Search engines return results with requested words in titles on the first pages and pay attention to keywords in context in the second place. Although, it doesn’t mean that you must give up on mentioning keywords in a text at all. A good product description is as important as everything else. Just don’t overdo it and keep descriptions natural.
There is one more way of using keywords on e-commerce sites – tags. It’s a powerful multifunctional tool that many webmasters underestimate. Product tags come helpful in a search on a site. A cloud of tags is a good helper – a customer may want to look through another category of goods, or it also may remind of something they can use along with the purchased stuff, like a mouse for a computer, or a scarf that will go with a newly-bought bag. Tag listed products will make URLs SEO-friendly for search engines and the next time a customer will get more relevant results with your store’s hyperlink.
Remember I mentioned that you won’t ever beat an ‘Apple’ keyword in ranking? Well, that’s still true, but full named long tags can beat up in search ranking manufacturers! Magento product tags with variations are extremely useful for search engine visibility, and there is no restriction on how many of them you’ll use per product. Just remember about being humble and as informative as you can.
Take advantage of all the available and easy tools and techniques you have at your disposal. No matter how professional or experienced, every SEO specialist begins with those simple and free steps on the way to drawing traffic in e-commerce. Grab these tips and hurry to make your business prosperous!